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Avatar Went Hot: May 22, 2008 - 1:42 pm
Posted By: mphung 62 days ago
Topic Type: News Story (Jump to http://www.imediaconnection.com)
Category: Other Online Marketing
A marketing blunder by a Papa John's affiliate quickly spread across the blogosphere, leading to a potential PR nightmare for the entire brand. This story's got a bit of everything (but hold the anchovies): the power of bloggers to shape a story, a case study in reputation management, word of mouth and social networks' effects on brand perception.
6 Comments     

Comments

from sonnygill 62 days ago #
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I'm originally from Cleveland and heard the lines were outrageous.  I'm not that up for some pizza but decent save by Papa John's a a good lesson learned.

from SEOhack 62 days ago #
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fascinating.  it's amazing they were that limber and quick to respond. 

from Syzlak 62 days ago #
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Papa John's is lucky the tables weren't turned...I can't imagine the resulting chaos had Arenas been called a "crybaby."

from streko 62 days ago #
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THIS POST DELIVERS....

MORE COW BELL!

from LaurenCobb 62 days ago #
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This is a good example of why businesses should have blogs. Because Papa Johns already had the "infrastructure" in place to respond, they were able to get out there and respond much more quickly than they could have through traditional PR channels.

from earlpearl 62 days ago #
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What a great story.  We lease to one of the Papa Johns franchisees in the DC area.  I totally missed this.

I wonder which one it was.  I gotta speak with the regional manager and see if he knows the scoop.

Meanwhile... sounds like corporate Papa Johns did the best they could on short notice to make up for this blunder.

But darn....I missed the $0.23 pizzas.  Rats!!!!!!


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