The author started to wonder two things: 1. is Yahoo! paying Special K for tack-on advertising? and 2. has searching really become so natural that it is more effective to tell people to search for your site than it is to tell them to visit directly?
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I Sphunn this because it is an interesting debate, but not likely sustainable. You promote your URL, and some go to search - so what? Navigational queries may increase, but the URL will never die.