Sphinn - Increase The Visibility of Your Small Business Web Site on a Shoestring Budget

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Increase The Visibility of Your Small Business Web Site on a Shoestring Budget

Went Hot: September 6, 2007 - 1:58 pm
Posted By: tamar 668 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: SEM

David Wallace writes, "Search marketing has become an expensive endeavor. This is especially true if you are in any kind of a competitive industry. Good search engine optimization can be pricey (we charge $200 an hour). As pay per click advertising continues to attract more and more advertisers, the cost of bidding on keywords will continue to rise as well. Most web directories and other web site listing services now charge for inclusion where it used to be free. The list goes on and on. So how does a company with practically no budget compete in an online world?"

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from gid 668 days ago #

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Good article, but getting listed in "Best of the Web"? Did I read that correctly?

Really I would advise a client to use the $80 to spend on a directory submission service. For $80 you could have an offshore company submit to 800 SEO friendly directories, which in my opinion would be far more effective than botw.

from DavidWallace 668 days ago #

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I don't know... I think if in the right category at BOTW, it is worth more than being listed in most directories in which category pages have no PageRank and aren't even indexed by Google.

Most directories that are worth any weight charge for inclusion nowadays. Therefore I don't see the value of 800 directories when one is only paying $80.

from SEMSpot 668 days ago #

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Everyone thinks that BOTW has been around for so long, when in fact the directory itself has only been around since 2003. Before the website was bought, it was a website that handed out awards and that was it. So keep that in mind when you see people write about "one of the oldest directories on the web".

http://web.archive.org/web/*/http://www.botw.org

Check out April 10, 2003 and then April 20, 2003. The domain name does go back to 1996, but the directory has only been there for 4 years.

from matt608 667 days ago #

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Those methods are great, but I go for even cheaper methods that still get the valueable links. E.g. writing a guest article on a high PR blog like Performancing. It's an easy PR7 link, which becomes PR 5 when you drop into the archives.