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My favorite SEM sales pitch joke is when I hear some agency’s entire proposed "KPI" is organic prominence measured by outdated scrape & report programs. Solid SEM measures organic prominence success by organic traffic sales conversion.
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Comments

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from Lyndon 1618 Days ago #
Votes: 2

Great title!

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from aimClear 1618 Days ago #
Votes: 2

Our inspiration stems from hotshot UK linkbaiters!

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from flyingrose 1618 Days ago #
Votes: 1

The fastest way to get awesome results is to work with brilliant people who are willing to share what they know with others.

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from dsemmler 1617 Days ago #
Votes: 1

That title is great as it certainly caught my attention. Very nice article.

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from Justin-Goldberg 1617 Days ago #
Votes: 0

kpi is bs, imho. Seek the long (hit-)tail and ye shall find. Rely on your own sites (unique) keyword stream.

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from flyingrose 1617 Days ago #
Votes: 1

If you interact with others - and unless you only run your own accounts who doesn’t? - KPIs are critical to knowing what your goals are and ensuring that clients know how well you’re achieving them.

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