When we were finally able to see where our Ad’s were being displayed with Google Adwords “content network,” I quickly turned it off.
2 Comments
2 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Sept. 5-6, 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Oct. 15-16, 2012
- SMX Social Media Marketing - Dec. 5-6, 2012
- SMX Munich - Apr. 9-10, 2013
- SMX West - March 2013
- SMX Toronto - April 2013
- SMX Sydney - May 2013
Latest News From Marketing Land
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Search, Social and Mobile: What Travel Marketers Must Know - June 26, 2012
Latest News From Search Engine Land
- Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011
- Microsoft Integrates More Nokia “Infrastructure” (Traffic, Geocoding) Into Bing Maps
- What Trademark Search Data Can Reveal About User Behavior
- iAcquire Banned From Google After Link Buying Allegations
- SearchCap: The Day In Search, May 24, 2012
- - See more news at Search Engine Land -
Comments
But that’s the whole point of the report you are speaking of. Google can’t always perfectly predict which sites are best for you based on just a keyword you submit... and when they do select matching sites they are subject to those sites creating spam pages in the hopes of being matches to your keys. So, the ’Performance Placement’ reports you refer to are really a tool to help you and Google both weed out those sites that aren’t relevant, eliminate them, while potentially identifying sites within the contextual network that you may wish to concentrate future efforts on. This tool actually places a ton more value into your hands - use it. I take the availability of this as a very positive and enabling step forward towards full transparency.
I fully agree the tool is useful if utilized properly, but as it was prior to their "performance placement" unveiling, it was useless and a waste of money. Looking at the pages, they were far from the subject my client was using keywords for. And I mean FAR from it. All in all, Google now has a good thing going here. Top Google profit will always be achieved with relevancy. I hope they continue on their path to find great matches. Then this whole content network will bring on a whole new meaning to PPC.