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When use of the phrase "linkbait" first started to achieve critical mass, some dismissed it as nothing more than a fad that would be dead in a year. Some truly understood linkbait and tried to explain it while some of those who grasped it ran with it and went on to profit from it (and still do). Below, what linkbait really is and where its value lies.
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Comments

from Aussiewebmaster 404 days ago #
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Come on Rae that is no way a pic of you.... your column image deserves a link bait mention all by itself.... she is not holding stripper pooh... lol my bad it is dosh dosh.... I thought the world was ending there for a second... long weekend was too much fun... need brain to turn back on

from linkmoses 404 days ago #
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Rae - good eye.  Sadly, link bait and social media somehow became intertwined by marketers who JDGI.  When I linkbait I stay as far away from social media as possible.    It is always about the content's intended audience, though.  If the linkbait is "20 Most Goofy USB devices", then Digg is worth including as a channel.  If the bait is "20 Cures for Geriatric Incontinence", then maybe not so much...

It's wonderful to see you mentioned the time it takes to do linkbait right. The research, concepting, creation and planning is where linkbait succeeds or fails.  The links themselves are easy to grow if those steps are done well.

from bvllets 403 days ago #
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"Linkbait" is nothing more than creating a good title to a well written useful article. Almost exactly like this one.

Great work on the story, but "Linkbait" is nothing more than good copywriting. Let's start using the correct terminology because I for one can't wait to see this buzzword die.

If you don't believe me, http://en.wikipedia.org/wiki/Copywriting





from SEOGuy4U 343 days ago #
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How would an automated robot determine the difference between a fake and a real story on the Internet?  With the variety of writing styles and grammatical constructs being as varied as the sand on a ocean beach; not to mention spelling issues.  Is there really any way to know a fake from a real story even from a humans perspective?

Your article was very informative and clear, it just leaves me asking one simple question and that being "how is that possible."


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