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Avatar Went Hot: May 28, 2008 - 11:16 am
Posted By: martinbowling 94 days ago
Topic Type: News Story (Jump to http://www.copybrighter.com)
Category: Online Marketing
Brett Borders writes "When negative or unflattering information about you or your company appears in the search engines, it's easy to panic. But before you rush to make a slew of new pages and profiles, you should be aware there is a more effective and natural-looking strategy: linking to existing pages about other people with the exact same name."
4 Comments     

Comments

from cenacle 94 days ago #
Votes: 1 | Vote:
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Question: When and when not to use wikipedia for rep management. Let's "say" I have a client with a rep issue. I go out and create a wikipedia page for them, more because I want to know how to create a good wiki page. Now that sucker is on page 2 of Google (for the company's name) with no signs of slowing down. No link building has taken place - just the sheer power of being wikipedia. Is this good or bad? Should I promote it, or am I shooting myself in the foot once the "bad guys" see it?

from BrettFromTibet 94 days ago #
Votes: 0 | Vote:
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Cenacle,

I'm not a Wikipedia expert, but here's what I do know:

Wikipedia can be edited by anyone, but it isn't meant to include opinions or slams - just citable facts, in theory.  If there are factual incidents  (news stories, lawsuits) that your client may want to avoid publicizing,  they CAN be listed in Wikipedia. If you argue over it on the "talk" page, you'll probably lose.

Wikipedia has a feature called a "watchlist" and you should definitely add the article to the watch list and monitor it for edits. Keep an eye on it weekly, if not daily.

If the article becomes problematic, you can always propose to have the article deleted as insignificant or not having enough major media mentions or citations.

from onreact 93 days ago #
Votes: 0 | Vote:
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Sphunn for the weird idea but I think this should be the last resort. You can use the technique with pages writing about you which are not your own first.

from SimonSlade 93 days ago #
Votes: 0 | Vote:
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interesting idea


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