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Anyone who’s ever feared or respected their mothers (that means you) knows what we’re talking about. Indeed, when you step back and consider the makings of this phenomenon, it’s nothing short of awe inspiring. The technology of social media has extended the power and reach of the individual to a point where it’s possible for anyone to spark a groundswell of action and impact, fueled by network effects and viral distribution. It is the proverbial butterfly that flaps its wings and causes a hurricane on the other side of the planet. Only this butterfly is highly motivated with a tremendous vested interest in the health and wellbeing of the next generation. And they number in the tens of millions in the U.S. alone.
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from fogofeternity 191 days ago #
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Excellent article on the power of issue-blogs, particularly when incorporated into wider campaigns. We often forget just how powerful blogging can be outside of the social networking/early adopter sphere, and this is a good refresher on that!


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