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Find someone in your organization who isn’t part of the web development process, people in accounting, bookkeeping or HR usually make excellent test subjects. Put them down at a computer on your website, and ask them to purchase your most popular item or fill out your most used lead generation form. Can they get there from the home page? Does it take them more than 2 clicks?
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from WayneSmallman 1457 Days ago #
Votes: 0

While this isn’t new knowledge, for the benefit of those new to web design, I think it’s always airing this stuff once in a while...

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from fogofeternity 1457 Days ago #
Votes: 0

Definitely. *Usability* is often overlooked in favour of ticking the boxes of Accessibility guidelines, often to the detriment of sites. Getting web-novices to try and navigate a site is the best way to see whether it’s usable.

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