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Jessica Bowman writes... When you outsource SEO, you don't outsource responsibility and accountability for getting the job done and driving more traffic. Even though you may outsource SEO completely, you really should invest the time understand SEO basics to best manage your SEO firm, your strategy and provide greater value to your SEO program.
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Comments

from oldschool 137 days ago #
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Great article by Jessia Bowman, emphasizing that being an educated consumer is no different in the realm of buying SEO related services.

from yojpotter2 137 days ago #
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Thanks for these great pointers..^^ it has been very informative.

from ojaskulkarni 133 days ago #
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I am a SEO Consultant and I would second Jessica on it.. I always make it a point to "inform and educate" my clients on the SEO approach I would be using. It helps in a way to have quick and informed decision making.. the clients understand the importance of doings things, not just "adding keywords", or "optimizing title tags", or just "add meta-tags".. It tells them the "why" of the solution.. Check out a praise by one of my clients.


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