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Sphinn Home » SEM
The SEM 2.0 Pyramid (SEO + SMO + PPC)
SEM News Source: http://www.fuelinteractive.com
Published: May 30, 2008 - 03:00 pm
Story Found By: DazzlinDonna 1354 Days ago
Category: SEM
Great illustration of the interaction and interdependence (is that a word?) between the various factions of search marketing, with a touch of humor thrown in as well. Would be great for getting corporate honchos to understand the necessity of each of these aspects.
 Comments7 Comments  

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from bbcarter 1353 Days ago #
Votes: 0

Hopefully more than ORM, I’d rather have an SEM2.0 *star* than an SEM2.0 Square! ;-)

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from Syzlak 1352 Days ago #
Votes: 0

I have a couple of notes on why this doesn’t do it for me.A) That’s a triangle. So is Matt McGee’s. I’ve pointed this out to him, but his at least has individual building blocks that form said triangle. I’m sure they’d look three dimensional in real life so I let it slide. This has no building blocks. It is a triangleB) The meat of the triangle consists of three words...while I get the idea that the discussion afterwards matters more than the visual, I think that it’s a bit hasty to throw up a triangle and put 3 words in the middle.On the other hand, I do like how the triangle explains the give and take of our industy to beginners and those not affiliated with SEM.

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from bbcarter 1352 Days ago #
Votes: 0

A)  @Syzlak lol... lmao really, that was awesome, thanks. :-) Yul and I will work on a more impressive triangle.  Maybe I can recruit an artist from the Sphinn ranks to help.  I wasn’t happy myself that there were no bricks... of course, we haven’t figured out how to import images into gliffy yet ;-)B) Technically, you’re right, I could have put 5 or 7 or even 15 words in the middle.  Not sure how many words is enough to put in a triangle.  I’ll have to research that.  Yes I’m being a sarcastic ass-hat.But thanks for the real compliment- most of my thinking lately comes from trying to build/run an SEM/SM/ORM department, and explain it to account reps and clients, so that’s a good thing that it might help beginners.

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from Blactooth 1352 Days ago #
Votes: 0

TLA FTW. This new marketing really is awesome to watch develop. I am glad I found my focus in marketing at an early stage in my professional life. Nice read 

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from MattMcGee 1352 Days ago #
Votes: 0

"I wasn’t happy myself that there were no bricks."I was. :-)

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from bbcarter 1351 Days ago #
Votes: 0

@mattcgee Matt, I hope that’s because you just don’t like bricks and not because you think your pyramid is better than mine.  Cuz it is.  You watch out, if I get some bricks, your’re gonna be in trouble.  ;-)  Regardless, John Wooden fans unite!  (fist in the air)

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from SEOhack 944 Days ago #
Votes: 0

i’m sorry, but i don’t find this as helpful as matt mcgee’s pyramid - pharoah or not!

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