Sphinn - The SEM 2.0 Pyramid (SEO + SMO + PPC)

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Sphinn It!

Went Hot: May 30, 2008 - 3:00 pm
Posted By: DazzlinDonna 137 days ago
Topic Type: News Story (Jump to http://www.fuelinteractive.com)
Category: Search Marketing

Great illustration of the interaction and interdependence (is that a word?) between the various factions of search marketing, with a touch of humor thrown in as well. Would be great for getting corporate honchos to understand the necessity of each of these aspects.

7 Comments

Who Desphunn This (1)

Comments

from mbeharry 137 days ago #

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I wonder what else we are gonna have to add to this mix in a few months :)

from bbcarter 137 days ago #

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Hopefully more than ORM, I'd rather have an SEM2.0 *star* than an SEM2.0 Square! ;-)

from Syzlak 136 days ago #

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I have a couple of notes on why this doesn't do it for me.
A) That's a triangle. So is Matt McGee's. I've pointed this out to him, but his at least has individual building blocks that form said triangle. I'm sure they'd look three dimensional in real life so I let it slide. This has no building blocks. It is a triangle
B) The meat of the triangle consists of three words...while I get the idea that the discussion afterwards matters more than the visual, I think that it's a bit hasty to throw up a triangle and put 3 words in the middle.

On the other hand, I do like how the triangle explains the give and take of our industy to beginners and those not affiliated with SEM.

from bbcarter 136 days ago #

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A) @Syzlak lol... lmao really, that was awesome, thanks. :-) Yul and I will work on a more impressive triangle. Maybe I can recruit an artist from the Sphinn ranks to help. I wasn't happy myself that there were no bricks... of course, we haven't figured out how to import images into gliffy yet ;-)

B) Technically, you're right, I could have put 5 or 7 or even 15 words in the middle. Not sure how many words is enough to put in a triangle. I'll have to research that. Yes I'm being a sarcastic ass-hat.

But thanks for the real compliment- most of my thinking lately comes from trying to build/run an SEM/SM/ORM department, and explain it to account reps and clients, so that's a good thing that it might help beginners.

from Blactooth 136 days ago #

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TLA FTW. This new marketing really is awesome to watch develop. I am glad I found my focus in marketing at an early stage in my professional life. Nice read

from MattMcGee 136 days ago #

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"I wasn't happy myself that there were no bricks."

I was. :-)

from bbcarter 134 days ago #

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@mattcgee Matt, I hope that's because you just don't like bricks and not because you think your pyramid is better than mine. Cuz it is. You watch out, if I get some bricks, your're gonna be in trouble. ;-) Regardless, John Wooden fans unite! (fist in the air)