News Source: http://www.searchenginejournal.com
Published: May 29, 2008 - 11:02 am
Story Found By: martinbowling 1352 Days ago
Category: Link Building
12 Comments
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News Source: http://www.searchenginejournal.com
Published: May 29, 2008 - 11:02 am
Story Found By: martinbowling 1352 Days ago
Category: Link Building
12 Comments
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Comments
Well said, Loren. It’s the "little" things like keyword usage and unique content that count.
Interesting appraoch... may have to start checking to see I am not souring my link juice now.... thanks guys
I am a sucker for SEO basics refreshers, and this qualifies
Loren, is it true that you were originally going to title this post "Give Your Site a Linkjuice Facial". That would have been post slug of the week for sure! :-P
Yes Everett, it’s true, but I had to think of my RSS readers and those who are not of the male gender, cause the word facial (given the Google Image results for the term) can have two very different meanings :p
Your article already ranks #1 for "link juice facial" on Google today! Saving this as a great educational piece for clients. Thanks!
Great insight!
47 Spinns.....Really!?!?!
Sorry, but I don’t agree with the basic premise of this article.It’s good to audit and implement site-side factors (part of a comprehensive approach) but I’ve seen far too many examples of sites that have poor site-side elements yet still rank highly for competitive terms because of their link portfolio.On the flip-side I’ve also seen sites with virtually flawless site-side elements that still don’t rank well for competitive terms because their competitors simply have a much strong link portfolio.I’m sure my colleague Bob would agree that if anything, the way to "unsour" link juice is to optimize the anchor text of inbound links, because in many cases a site might already have the inbound link portfolio that’s need, but far too many of the links have un-optimized anchor text.Jim Boykin spoke to this earlier this week: http://sphinn.com/story/48347
great article Loren. The majority of strong link dev work should be completed after the site structure and content is optimized, IMO, in order to get the best value from the anchor text rich link. Of course, you can begin with some basic links to the home page.Nice tie-in with Jim’s B’s article, hugo. All the deep links that Jim advocates will not work as well without the basics already established.To your other point hugo you are right that there are sites that beat the algo with linking only. That is IMO the achiles heel of Google, since I am sure in a perfect world for their algo it would take true balance to rank.
Thanks for the feedback, BogglesMyMind, but I don’t agree that it should take true balance to rank. A lot of site-side elements can be (and were) gamed in the pre-Google days, which is why search engines were so weak.Google’s system is far from perfect and can still be gamed, but reliance on citations (links) is the lesser of two evils.
Do website validation errors effect a website’s serp’s? I was checking out my competitor’s websites with the w3c.org validation tool and found that only the top ranking website actually passed the w3c.org validation.Does having a website that passes validation do anything for the sites rankings or is all about relevent backlinks?