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Avatar Went Hot: May 29, 2008 - 11:02 am
Posted By: martinbowling 93 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building
Loren Baker Recently I was contacted by a site owner who wanted to know why their site is not ranking highly on Google for certain terms, despite years of building relevant and valuable links, and wanted some tips on building better links.
12 Comments     

Comments

from Rizoh 92 days ago #
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Well said, Loren. It's the "little" things like keyword usage and unique content that count.

from Aussiewebmaster 92 days ago #
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Interesting appraoch... may have to start checking to see I am not souring my link juice now.... thanks guys

from goodnewscowboy 92 days ago #
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I am a sucker for SEO basics refreshers, and this qualifies

from everett 92 days ago #
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Loren, is it true that you were originally going to title this post "Give Your Site a Linkjuice Facial". That would have been post slug of the week for sure! :-P

from lorenbaker 92 days ago #
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Yes Everett, it's true, but I had to think of my RSS readers and those who are not of the male gender, cause the word facial (given the Google Image results for the term) can have two very different meanings :p

from PixelBella 92 days ago #
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Your article already ranks #1 for "link juice facial" on Google today!

Saving this as a great educational piece for clients. Thanks!

from afzee 92 days ago #
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Great insight!

from SocialSeoMaven 92 days ago #
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47 Spinns.....Really!?!?!

from hugoguzman 92 days ago #
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Sorry, but I don't agree with the basic premise of this article.

It's good to audit and implement site-side factors (part of a comprehensive approach) but I've seen far too many examples of sites that have poor site-side elements yet still rank highly for competitive terms because of their link portfolio.

On the flip-side I've also seen sites with virtually flawless site-side elements that still don't rank well for competitive terms because their competitors simply have a much strong link portfolio.

I'm sure my colleague Bob would agree that if anything, the way to "unsour" link juice is to optimize the anchor text of inbound links, because in many cases a site might already have the inbound link portfolio that's need, but far too many of the links have un-optimized anchor text.

Jim Boykin spoke to this earlier this week: http://sphinn.com/story/48347

from BogglesMyMind 91 days ago #
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great article Loren.  The majority of strong link dev work should be completed after the site structure and content is optimized, IMO, in order to get the best value from the anchor text rich link.  Of course, you can begin with some basic links to the home page.


Nice tie-in with Jim's B's article, hugo.  All the deep links that Jim advocates will not work as well without the basics already established.


To your other point hugo you are right that there are sites that beat the algo with linking only.  That is IMO the achiles heel of Google, since I am sure in a perfect world for their algo it would take true balance to rank.

from hugoguzman 91 days ago #
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Thanks for the feedback, BogglesMyMind, but I don't agree that it should take true balance to rank. A lot of site-side elements can be (and were) gamed in the pre-Google days, which is why search engines were so weak.

Google's system is far from perfect and can still be gamed, but reliance on citations (links) is the lesser of two evils.

from Scott 64 days ago #
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Do website validation errors effect a website's serp's? I was checking out my competitor's websites with the w3c.org validation tool and found that only the top ranking website actually passed the w3c.org validation.

Does having a website that passes validation do anything for the sites rankings or is all about relevent backlinks?


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