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A good discussion of how fraudulent stories used as linkbait are harmful to SEM's reputation.
11 Comments     

Comments

from markdigerati 400 days ago #
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Don't be ridiculous.

from Lyndon 400 days ago #
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No, I will ;)

from MikeBradbury 400 days ago #
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I don't know, there may actually be some credence to this question,

One of the major critcisms of the internet is that 'nothing is credible' because anyone can author it. In the web's defense, I would always point out legitimate news sites.

So there goes that arguement...

from Harith 400 days ago #
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Jill,

Thanks. Great post, indeed.



from rexolio 400 days ago #
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People put enough information on the web that they _think_ is correct, but isn't - I'm not so sure that purposely trying to trick people into believing something by leveraging a credible website to publish it at is a good idea. I'm perfectly fine with someone writing whatever on their own site - if I choose to believe it, that's one thing. But pushing it through a news or credible information site is a bit much, in my opinion (sorry, Lyndon.)

But man... no one can argue the fact that it _can_ create a helluva lot of buzz!


from Lyndon 400 days ago # - show/hide this comment
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... and as we know, the marketing world is crammed full of credible, accurate information.

from BogglesMyMind 399 days ago # - show/hide this comment
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apparently Jill's "Internet" defines everyone else's. 

"A few weeks ago I learned that linkbait is not in fact like viral marketing, although there are some similarities. Linkbait, like fish bait, is just a trick."
 
(more yawn)

from seowoman 399 days ago #
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I don't believe that linkbait will ruin the Internet, but I do believe Jill makes a reasonable argument that is worthy of consideration. Therefore, sphunn.

from Chris1 399 days ago #
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Linkbait definitely will not ruin the internet.  Also, I agree with the first posted comment on Jill's site: "Not all linkbait is trickery"

from DarkMatter 399 days ago #
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I think what Jill is getting at is that in the wake of the immense success of the "fake" linkbait story, people are going to try to imitate this tactic. If it becomes widely used, like blog spam, it's another source of annoyance and misinformation for everyone. Not to mention the erosion of credibility for both media companies (though this could be a good thing) and search marketers.

from Jill 399 days ago #
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Yes, DarkMatter, that pretty much sums up my feelings, thanks!


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