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Avatar Posted By: iamafurling 134 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Search Marketing
An entry in the Marketing Pilgrim scholarship contest by Nathan Linnell, this is a great analogy for PPC, SEO and their sometimes forgotten friend Analytics. I will use this analogy (slightly shortened) to explain the different parts of SEM to clients from now on.
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