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The long tail is not just a buzzword for niche search terms. It is a mindset that shows that collecting many small things often yields a greater net result than trying to wrestle with a few huge things. The way that the Search Marketing industry is adopting true 'long tail' activity, even without realizing it, is one of the core signs of growing maturity in the field.

How does training become a part of the long tail? Read the article to see.
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