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Went Hot: June 1, 2008 - 5:40 pm
Posted By: SeoDesignSolutions 134 days ago
Topic Type: News Story (Jump to http://www.timnash.co.uk)
Category: SEO
From the Page: A link is a link is link, a common mantra but not all links are equal, indeed inbound links from the same page are not always equal. Most Search Engines recognise this and provide a means to not only weight a page but the links on the page. While I'm not going to bore you with the maths we use and remember it's the math we use not the search engines, “Link Worth” is very much an internal calculation method, I will cover some of the factors and how they relate to each other.
7 Comments
Comments
A little deep for newbies but interesting.
In my neck of the woods, we call it "Link Potency" and we calculate it in a slightly different manner with different variables, but the basics here are solid.
Good post!
I thought that was a pretty good sum, tim. Good job and evaluation there. Def worth reading.
cheers guys I hope its at least readable for people new to the industry, but I leave "newbie" articles to the experts. It's also worth just reiterating this is not really an article on search engines but some of the very basic theory behind one of the tools we use.
@hugoguzman I'm glad we are not the only ones who use these sort of calculations and would be curious as to your variables, though I don't think we could call it Link Potency I'm old enough that LP means something else :)
This a thorough analysis of the true link worth but instead of obsessing with analyzing links I'd rather spend the time getting more. By getting I mean making people link to me not making my link partners "produce" the "perfect link".
yes Tad you approach certainly works but if I may make one small analogy :)
Super Market sweep (I presume everyone is familiar with the game) two people with different trolleys both have the same amount of time in the supermarket to choose any items they want. At the end of the time they get to keep the items in their trolley.
Your approach is very much to sweep everything you can off the shelf and proceed as fast as you can down the aisle until the trolley is full at the end of the 60seconds you have a trolley full of stuff of all weights and sizes.
Our approach is to target high value items even if this means running around the store a bit we might have a smaller haul at the end but inevitably the value of each individual item is going to be higher then the random average.
Niether approach is wrong just different we don't spend time obsessing and if you read the article you would have realised that it as much to do with on our own sites and clients site data layer we are interested in then anything elkse, but I guess you only read half way before writing the comment and chasing after your next link :) but do you have any idea how much it was worth?
@tnash - that's hilarious!
I do remember the LP, but I think it's safe to say that a good portion of the SEO community has no idea what that is (or maybe vaguely remembers it).
I'll be happy to talk about the different variables!