Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Anthony has a very concise post here about the role of search in saving our economy. He’s right ... so long as the # of new search jobs created outweighs the # lost in other media.
Comments5 Comments  

Comments

Avatar
from BrickMarketing 1452 Days ago #
Votes: 0

Great article - we’re safe unless of course they outsource to another economy...hmm India?

Avatar
from mike.tekula 1452 Days ago #
Votes: 0

I’d like to think this is the case, but I’m afraid the root causes of our economic instability as of late outweigh the possible positive impact of SEM.  At some level the demand for just about every service is beginning to falter as consumers just have less in their pockets.  Less money is being spent across the board - even the businesses that are doing a good job of marketing online are going to feel that.  Smaller pie, smaller slice (even if it’s the BIG slice).SEM alone can’t save the economy...I think the best we’re going to do is save ourselves.

Avatar
from oldschool 1452 Days ago #
Votes: 0

@ Brick - Yes some have raised the question of outsourcing (on the blog). Outsourcing can work to spur the US economy as well is it keeps companies solvent.@ Mike - Agreed, SEM "alone" can’t save the economy, but if you are in the business, it can fix your personal economy which is one component if fixing the overall economy. Trust me, I could go on and on about wastefulness, and other careless acts that contribute to the demise of the economy, but it’s just not the right forum.  For now, I am focusing on how SEM can help companies.  I venture to say there are many companies that have gone, or will go, out of business where a few more clients could have made the difference.

Avatar
from yojpotter2 1452 Days ago #
Votes: 0

I agree with Shana on what she have said in SU..if SEM can’t help improve our economy then for sure it can help your own personal economy..^^

Avatar
from colemanmanchester 1451 Days ago #
Votes: 0

And what happens if the republicans start using PPC etc - then the economy is doomed

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.



Join us at an upcoming SMX event:

Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: