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Jennifer Laycock writes "Sometimes it's the really simple advice that can have the most impact on how you do business. That's the basis of Tim's advice over at Convert Offline this week. Tim harkens back to his Yellow Pages days and offers up some great suggestions on building a better local search presence. Now some people might find it odd to learn SEO lessons from something as old school as the Yellow Pages, but Tim offers up some good advice on improving your site."
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