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Avatar Posted By: martinbowling 133 days ago
Topic Type: News Story (Jump to http://www.convertoffline.com)
Category: SEO
The first site I got to the first of page of results for a specific keyword, I did so, quite by accident. When I designed the site I did so with PPC in mind and I included all the copy points that I knew from years of yellow pages ad design were necessary to motivate a potential buyer to call.

I found this to be a wonderful thing… that the things that would help rank a site in search engines would be the same things that would help convert them to a customer… that’s my kind of symmetry.
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