It’s not knowledge of the latest technology or algorithm. Its enthousiasm and empathy for your clients
5 Comments
5 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX Paris - June 6-7 2013
- SMX Advanced - June 11-12, 2013
- SMX East - October 1-3, 2013
- SMX Stockholm - October 14-15, 2013
- SMX Milan - November 7-8, 2013
- SMX Social Media Marketing - November 20-21, 2013
- SMX Israel - January 2014
- SMX West - March 11-13, 2014
- SMX Munich - March 25-26, 2014
- SMX Sydney - April 2014
- SMX London - May 2014
Latest News From Marketing Land
- Microsoft, Google To Build New Windows Phone YouTube App Together
- Advertise To Facebook Users By Recency With Time Range Targeting
- Missing Facebook Page Insights? Users Reporting Only Seeing Data Up To May 15
- Marketing Day: May 24, 2013
- Bill Gross, Founder Of Pioneering PPC Search Engine GoTo, Launches UberAds Mobile Ad Solution
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- Email+Social = profitable client retention - Jun 26
- Enhanced Campaigns: New Effective PPC Techniques - Jun 19
- Taking your PLA Campaigns to the Next Level - Jun 4
- Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement - May 30
- The Future of Digital Marketing Services: Where Will Agencies be in 2014? - May 15
Research:
- Enterprise Social Media Management Software 2013
- B2B Marketing Automation Tools 2013: The Buyer’s Guide
- Enterprise SEO Tools 2013: A Buyer’s Guide
Whitepapers:
- PPC Bid Management Guide
- The Marketer’s Guide to Driving ROI From Facebook Advertising
- Collaborative Customer Interactions Management
- How To Create a Data-Driven Dynasty
- Top 10 Ways to Improve Digital Experiences
Latest News From Search Engine Land
- SearchCap: The Day In Search, May 24, 2013
- Google Glass Diary, Part 4: Local Search & Navigation
- Search In Pics: Google Robots With Lightsabers, Bloomberg Cutting Google Cake & The Simpsons Street View
- Google Voice Search Coming To iOS, Chrome For Android Gets An Update
- 5 Excel Skills Every Marketer Should Know
- - See more news at Search Engine Land -
Comments
AFAIK KPI (Key Performance Indicators) should be something measurable. Is that what you mean? or is that only me?
Yeah, KPIs have to be measurable in numbers. Back when I was working in e-commerce, having actual KPIs -- performance baselines, "measurable" measures of success, etc -- was one of the most rewarding aspects of my job. KPIs were things like: # of orders, # of return visitors, avg cost per acquistion. These days we spend so much time talking about "conversations" I feel like we’ve all forgotten the concept of KPIs... and revenue-based business models.
I wonder all those who voted the post think the Title is correct? or they just didn’t care what it is?
very true, a KPI is something you can measure, but i honestly could not find a better word to describe what i meant, so i ’broadened’ the definition. Call it ’writer’s freedom’ or just plain bad english
p.s.: i’ve changed the ’KPI’ part to ’success factors’. It’s a really ugly term though ;(