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It’s been argued that the term SEO is just an industry standard term, something that people outside of the Internet marketing community are unaware of. For this reason many SEO companies don’t optimise for SEO on their own websites, instead choosing to aim for rankings for terms such as ‘Internet Marketing’, ‘Search Engine Optimisation’ and of course ‘Search Engine Optimization’ – the American spelling.

However, anyone that discounts the widespread reach of the term SEO does so at the detriment of their own success.
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