Published: Sep 09, 2007 - 02:02 pm
Story Found By: Jehochman 1722 Days ago
Category: SEO
12 Comments
12 Comments
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Comments
Dans been on a roll lately! I just joined a local mailing list and found myself wondering if I could find a way to market my wifes business (shes a real estate agent). Then I had to stop myself....
How about "10 Best All Time Twitter Posts" 1. @ starbux, hot chick smiled @ me, im goin for it 2. (you finish the list...)
So how does one go about spamming twittr to gain a competitive advantage? Is that one of those SEO secrets I keep hearing about?
It apparently was until about a month ago, when a friend of ours revealed the secret to about 100,000 people... the Twits nofollowed their links a couple days later.
To be fair, only when twitter started "publishing" every twitter as a unique page did people start spamming it. And should every twitter be a new page on the web? Of course not. Junk begets junk. Early on, Wikipedia proclaimed a goal of disintermediating published web pages. Take the content from the page and republish it on wikipedia, and no need to link to it. It was a directive to editors; advice on when to link out vs. "rewrite" the content as wiki content. What followed from such hostile behavior? Exploit wikipedia as much as possible. Personally I like the way nofollow has followed these abuses. Its like self healing. Now if people would just stop believing twitter is useful and wikipedia is authoritative, wed be making progress.
John, thats a very creative justification for Wikispam. Spamming Wikipedia for links wasnt a reaction to any "hostile behavior" (real or imagined) on the part of Wikipedia. SEOs reacted to Wikipedias increasing presence and (link) authority in exactly the same way that a crocodile reacts to a cute little baby gazelle as it moves closer to the waters edge. Lunch time. People are still spamming Wikipedia for links - that creative commons license guarantees means that some of them will even make their way out onto the web with the condom removed.
This isnt limited to the SEO industry.. Many people complained when all of a sudden everyone and his brother started registering domains that they had no use for, until they could sell it later for to someone that actually had a use for it.. Now the domainers are telling everyone when a new town incorporates so that they can all jump on the latest new-town-easy-money.com domain name before anyone in those towns even has a chance to get started.. The same thing happens in any open public space.. 8 1/2 x 11 photocopies stuck on every pole and fence.. It seems to me that the worst elements tend to evolve not out of a professional SEO working to help a client gain exposure, but from those self marketers out there looking to monetize anything they can lay their fingers on to put the cash in their own pockets.. Ive lost track of the name SEOs out there on StumbleUpon with whole pages of reviews of other SU people just in the hopes of getting friended or reviewed back in the last few days.. They are easy to spot since their profile description tends to be keyword rich and anchor text stuffed.. But I guess its to be expected.. When you hang out with marketing people, you have to expect them to try to market on everything they find..
I take offense at the wikispam reference, Dan. One can "exploit wikipedia" without spamming it, and it happens all the time. Not every SEO is a link builder ;-) There are strong agendas at work in wikipedia. Religious, political, commercial... some well funded efforts framing the issues that Google plops onto the top of the SERPs. If you could weigh articles by influence, I suspect the majority of wikipedia (by weight) is more propaganda than encyclopedia these days. Of course thats a very unpopular opinion and difficult to measure. Last I looked Wikipedia was a primary target for groups that still consider Google too big a nut to crack (creation vs evolution, abortion rights, globalism, all the majors). You dont need an SEO to work the wiki.
Great article, but is the general gist of the article not similar to the generic SEO rant as regards creating noise on search engines? And therefore, do the same arguments not apply? i.e. although there are some SEOs who create noise, and nothing but noise; a good white hat SEO will enhance the user experience?
John, sorry if I misunderstood your previous comment. I would have voted for the latest comment twice if I could... Wikipedia is a social battleground. Thats part of why I like it so much, actually. Although it cant be authoritative for that very reason, its still quite useful. Chris, the most important audience for the SEO Fast Start blog is the people who are using the book or the framework. This article sets up the next one on social marketing. I would hope that a good black hat SEO would consider the user experience too. :D
Good read -- thank you.. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~` As long as there exists ways and loopholes for people to use other methods to out-perform their competition, it will be done. You think Barry Bonds and others didnt see an opportunity, take advantage of it, and reap the rewards. He and others essentially pissed in sports fountain and many followed. He is the black hat of major league baseball. And there are many other black hats that play, every day. Until there are procedures and rules put in place to stop these tactics, gaming the system will always continue....
Barry Bonds, and a lot of the pitchers he faced, actually... the same competitive pressure (real or perceived) is why SEOs pursue loopholes.