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The same tools that can be used to spread something sensationally false can also be used for the dissemination of accurate information as well. In my opinion, we should proactively address issues of SEM ethics and integrity before others make that determination for us. What do you think?
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from HootietheOwl 1452 Days ago #
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It would be great if it could be proactively sorted-out, ala web standards for designers.  Falling short of that, it will be sorted-out by SE Marketers realizing that it only benefits them to provide accurate information in order that SE Results are useful.  The most useful results will rise to the top...and so will the SE Marketers that have a hand in helping them get there.

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