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Avatar Posted By: isaSuperstar 185 days ago
Topic Type: News Story (Jump to http://online.wsj.com)
Category: Online Marketing
Some marketers like text-message ads because -- unlike most ads -- viewers asks to receive the message, which means the marketer doesn't bombard the viewer with unsolicited commercials. The potential audience is also attractive: Almost all cellphones can send and receive text messages. Finally, marketers say, the results of text-message ads are much easier to measure than those of mobile Web ads.
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