Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » Social Media
How Social Media (Didn’t) Change Business
Social Media News Source: http://www.searchengineguide.com
Published: Jun 03, 2008 - 11:31 am
Story Found By: DoshDosh 1348 Days ago
Category: Social Media
I’m continually amazed at how people go barreling into social media sites like a bull in a china shop and then wonder why they aren’t well received. They hear social media is changing the way people do business and they make the mistake of thinking it’s changing it to something "new" instead of simply changing it back to the way things used to be.
 Comments6 Comments  

Comments

Avatar
from monawea 1348 Days ago #
Votes: 0

Great article! I good read.

Avatar
from onreact 1347 Days ago #
Votes: 0

Yeah. Great story.

Avatar
from 123SocialMedia 1347 Days ago #
Votes: 0

I think articles like that help connect the real idea behind "social media" that often eludes the common keyboard operator.

Avatar
from Ammon 1346 Days ago #
Votes: 0

An essential read for so many.  Perhaps it is a sign of how socially dysfunctional our generation has become?  People have to be nudged and told how to be social, and even what society is about.Most people these days view society as something to climb on top of rather than something to be a part of.  They’d rather be in an ivory tower than a terrace house.However, social media is not really a return to the good old days, is it?  Social media is actually an alternative to being social for most people.  Rather than go round to your neighbours, the local club or bar, join a local group, social media lets you pretend that you really have a great social life while you sit around on a PC.

Avatar
from thejenn 1346 Days ago #
Votes: 1

Ammon,I think you make an excellent point here. There’s this fine line between using social media to recreate that personal involvement while expanding your geographical circle and using social media to "hide". It’s interesting to me to see my own change in this realm even just in the last six months. I’ve been in this industry for a long time and I know a LOT of folks who are scattered around the globe. I’ve met a huge portion of them at shows and in my travels, but still...the majority of my "social media" conversations happen with people I can’t have coffee with on an average morning.In the last month or so, I’ve been making a concentrated effort to see out folks in my own area on Twitter. I’ve probably added about 75 Columbus and Ohio Twitter users to the mix and have been talking to them regularly. Last month, I did a local show and had a chance to meet half a dozen of them. I’ve already got lunch dates scheduled with a few more.I think it’s a hard balance on the local/in-person networking and the online networking. Everyone sort of has to find their own way, but I think it’s crystal clear that the winners in "social media" will be the companies who foster conversation instead of the ones who push sales.

Avatar
from seo2020 1330 Days ago #
Votes: 0

This is a major point that any person or company enterning social media as a marketing vehicle should understand.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land