News Source: http://www.ppchero.com
Published: Jun 04, 2008 - 06:53 am
Story Found By: johnppchero 1348 Days ago
Category: PPC
15 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://www.ppchero.com
Published: Jun 04, 2008 - 06:53 am
Story Found By: johnppchero 1348 Days ago
Category: PPC
15 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX West - Feb. 28 - Mar. 1, 2012
- SMX Munich - Mar. 27-28, 2012
- SMX Toronto - Apr. 25-26, 2012
- SMX Sydney - May 1-2, 2012
- SMX London - May 15-16, 2012
- SMX Advanced Seattle - June 5-6, 2012
- SMX Paris - June 7-8 2012
- SMX Melbourne - Aug. 2012
- SMX East - Oct. 2-4, 2012
- SMX Stockholm - Sept. 15-16, 2012
- SMX Social Media Marketing - Dec. 2012
Latest News From Marketing Land
- Marketing Day: February 10, 2012
- Report: iPhone, iPad Now Drive More Web Traffic Than Mac OS
- Drawing Out Your Affiliate Program Marketing Plan
- Is Yahoo About To Make Another Big Mistake — With Its Display Ad Business?
- Google Analytics For The Enterprise: Perception & Reality
- - See more news at Marketing Land -
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- The Inside Scoop on Automating and Optimizing Your PPC Campaigns - February 21, 2012
Latest News From Search Engine Land
- Google’s Recent Domain Registrations: Labs, Screenwise & AdWords
- Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry
- SearchCap: The Day In Search, February 10, 2012
- Now, Mitt Romney Has A Santorum-Like Bing & Google Problem
- Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s
- - See more news at Search Engine Land -
Comments
Wow, scary stuff. Can’t believe it’s opt out not opt in. Doesn’t really seem right.
When will companies learn that opt out is severly retarded?
If this is being interpreted correctly... wow!
When the company that I’m paying to advertise is deciding how and where I advertise, what’s to stop them from setting up a wasteful, expensive campaign? This trumps Google opting me in for keywords I didn’t purchase....BOO
I wonder what kind of reaction Yahoo expected from search marketing professionals. It is quite insulting.
Yahoo never continue to amaze me with how bad they are...come on Microsoft...save Yahoo from themselves!
Once again, Yahoo! makes a strategic move for last place...when will these bozos learn that their customers are smarter than they theink they are. No one needs an inept compnay looking over their shoulder and running their business. If only Yahoo! and MSN would get together...then we’d have all the losers in one place so we could keep our eyes on them. End of Line.
I informed them on behalf of all my clients that we don’t want account optimization, we don’t want to have to monitor it and take back changes that THEY make, and if they can’t assure is that it will not occur on our accounts, we will pull every single one out of Yahoo completely. Probably won’t make a dent, but if enough people did the same, they’d change their tune. If Google did such a thing, you wouldn’t be able to hear your own voice past the screams of outrage.
Maybe Microsoft should go ahead and hijack Yahoo without prior knowledge of or approval by shareholders.
Is this a precursor to an even more opaque system? They now have minimum bids...perhaps this indicates that on average, advertisers won’t have enough information to make changes effectively, even through 3rd party API driven bid management tools.They did buy index tools however so you have to wonder how that plays into this. Jeff
Yahoo is desp to improve cash flow - at my expense! So long Yerry Yang and Dave Foolo, it was nice while it lasted.
Joe (the author) and I are looking into a way to work around this mess. Basically, there’s no way we’re going to have upwards of 30 Yahoo accounts tampered with beyond our control. We’ll let you know something when we know something...
LOL, so many reason not to buy Yahoo traffic, and now the biggest one yet.
This would be funny if it weren’t true. Yikes. Yahoo, WTF are you thinking?!?
This is BS guys, i ve talked to yahoo insider, and it’s a joke!