Sphinn - Yahoo Is Going to Automatically Optimize Your PPC Account Without You

65
Sphinn It!

Yahoo Is Going to Automatically Optimize Your PPC Account Without You

Went Hot: June 4, 2008 - 6:53 am
Posted By: johnppchero 397 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Paid Search

Yikes! "I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. In summary, Yahoo is going to optimize your PPC account without prior knowledge of or approval by advertisers."

15 Comments

Who Desphunn This (0)

Comments

from Jill 397 days ago #

Votes: 0 | Vote:

+ -

Wow, scary stuff. Can't believe it's opt out not opt in. Doesn't really seem right.

from chowdertime 397 days ago #

Votes: 0 | Vote:

+ -

When will companies learn that opt out is severly retarded?

from Chris1 397 days ago #

Votes: 0 | Vote:

+ -

If this is being interpreted correctly... wow!

from DarkMatter 397 days ago #

Votes: 0 | Vote:

+ -

When the company that I'm paying to advertise is deciding how and where I advertise, what's to stop them from setting up a wasteful, expensive campaign?

This trumps Google opting me in for keywords I didn't purchase....BOO

from Drupal 396 days ago #

Votes: 0 | Vote:

+ -

I wonder what kind of reaction Yahoo expected from search marketing professionals. It is quite insulting.

from sem4u 396 days ago #

Votes: 0 | Vote:

+ -

Yahoo never continue to amaze me with how bad they are...come on Microsoft...save Yahoo from themselves!

from leavyj 396 days ago #

Votes: 0 | Vote:

+ -

Once again, Yahoo! makes a strategic move for last place...when will these bozos learn that their customers are smarter than they theink they are. No one needs an inept compnay looking over their shoulder and running their business. If only Yahoo! and MSN would get together...then we'd have all the losers in one place so we could keep our eyes on them. End of Line.

from netmeg 396 days ago #

Votes: 0 | Vote:

+ -

I informed them on behalf of all my clients that we don't want account optimization, we don't want to have to monitor it and take back changes that THEY make, and if they can't assure is that it will not occur on our accounts, we will pull every single one out of Yahoo completely.

Probably won't make a dent, but if enough people did the same, they'd change their tune. If Google did such a thing, you wouldn't be able to hear your own voice past the screams of outrage.

from Rizoh 396 days ago #

Votes: 0 | Vote:

+ -

Maybe Microsoft should go ahead and hijack Yahoo without prior knowledge of or approval by shareholders.

from JeffJames 396 days ago #

Votes: 0 | Vote:

+ -

Is this a precursor to an even more opaque system? They now have minimum bids...perhaps this indicates that on average, advertisers won't have enough information to make changes effectively, even through 3rd party API driven bid management tools.

They did buy index tools however so you have to wonder how that plays into this.

Jeff

from seobro 396 days ago #

Votes: 0 | Vote:

+ -

Yahoo is desp to improve cash flow - at my expense! So long Yerry Yang and Dave Foolo, it was nice while it lasted.

from johnppchero 395 days ago #

Votes: 0 | Vote:

+ -

Joe (the author) and I are looking into a way to work around this mess. Basically, there's no way we're going to have upwards of 30 Yahoo accounts tampered with beyond our control. We'll let you know something when we know something...