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Avatar Posted By: DaveDavis 132 days ago
Topic Type: News Story (Jump to http://www.semgeek.com)
Category: SEM
Do you think the "traditional PPC client" has the time or interest to read through 50 different reports, and find it as interesting as you the Search Geek that got all excited that changing a keyword to "phrase" match to [exact match] caused the CPC to lower by 2 cents? Nah, I don't think so...
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from boorishamerican 130 days ago #
Votes: 0 | Vote:
+ -

Understand what you client wants to hear. There is no standard reporting practice. Just ask them what they what and gauge what they can handle...


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