News Source: http://blog.zetainteractive.com
Published: Jun 04, 2008 - 03:52 am
Story Found By: hugoguzman 1810 Days ago
Category: Analytics
8 Comments
Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.
News Source: http://blog.zetainteractive.com
Published: Jun 04, 2008 - 03:52 am
Story Found By: hugoguzman 1810 Days ago
Category: Analytics
8 Comments
Upcoming Conferences
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
- SMX Paris - June 6-7 2013
- SMX Advanced - June 11-12, 2013
- SMX East - October 1-3, 2013
- SMX Stockholm - Oct. 14-15, 2013
- SMX Milan - Nov. 7-8, 2013
- SMX Social Media Marketing - Nov. 20-21, 2013
- SMX Israel - January 2014
- SMX West - March 11-13, 2014
- SMX Toronto - March 2014
Latest News From Marketing Land
Upcoming Webcasts
Learn more about search marketing with our free online webcasts and webinars from our sister site, Digital Marketing Depot. Upcoming online events include:
- Taking your PLA Campaigns to the Next Level - Jun 4
- Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement - May 30
- Take a Closer Look at Links – Why a Site Ranks - May 21
- The Future of Digital Marketing Services: Where Will Agencies be in 2014? - May 15
- Unlock the Key to Successful Forecasting and Conversions with Big Data - Jun 20
Research:
Whitepapers:
- PPC Bid Management Guide
- The Marketer’s Guide to Driving ROI From Facebook Advertising
- Collaborative Customer Interactions Management
- How To Create a Data-Driven Dynasty
- Top 10 Ways to Improve Digital Experiences
Latest News From Search Engine Land
- SearchCap: The Day In Search, May 17, 2013
- Google’s Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain
- Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
- Search In Pics: Google Blimps, Sullivan Junior At Google LA & A Google Mohawk
- Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard
- - See more news at Search Engine Land -
Comments
Mark Pilatowski made an interesting point.He says that his SEO shop tries to steer clients away from rankings and towards analytics but since all other oufits deliver rankings they feel forced to do so as well.Ain’t it the truth!As an industry, we need to start moving away from that logic.
Yeah, rankings do not work anymore, unless you check them at different locations or for small markets (in German/y you rank everywhere the same).
Interesting insight, onreact. In the end, even if you’re in Germany, it’s still all about traffic and conversion.
Rankings on there own are a poor success metric, but they still have value. Yes, your search results might look different than mine, but as a trend, ranking data can sometimes be useful. I recently wrote a post (http://sphinn.com/story/45715) where I explored ideas for adding value to the typical ranking report by applying weighting factors to the rankings so the rank alone wouldn’t determine success or failure.
@Marios - There is some value to trended ranking data, but again, the point is that ranking data is faulty and limited by data center and frequency of reporting.Even if you pulled rankings on a dialy basis (which very few outfits do...most pull the ranking data a few times per month at most) the data center issue renders those trends more or less useless.It’s all about ROI. An hour spent pulling and analyzing ranking reports or an hour improving interlinking strategy or link-building or pulling analytics data?The answer is fairly simple when you look at it that way.P.S. Your link doesn’t seem to be working.
Bob Massa recently had a post I dug (but didn’t Digg...Dugg...) where he essentially said that a metric’s importance is in the eye of the beholder:I always watch indicators and as for the term "important indicators", that’s a subjective term. If you think they are important – you’re right.In that context (e.g., if your client’s rankings-obsessed), you may have to pay the piper, no matter how cacophonous the tune.
@Winooski - well said!
I recommend the ranking reports at http://www.keywordenvy.com as an example of ranking reports 2.0. It combines your ranking, with analytics data and conversion tracking to calculate an ROI per keyword, in addition to conversion rates and traffic metrics. Very interesting new service!