Sphinn - Extending SEO with Digital Asset Optimization

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Extending SEO with Digital Asset Optimization

Went Hot: June 4, 2008 - 7:55 pm
Posted By: aimClear 397 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: SEO

Lee Odden how-to: “Digital Asset Optimization” refers to the practice of taking inventory of a company’s marketable, digital assets & implementing a process for keyword optimization & promotion to relevant channels. (Easter Egg: Check out Lee's HTML Title Tag) :)

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from 123SocialMedia 397 days ago #

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This is actually funny, mostly because DAM (digital asset management) has made its way into search / online marketing. It used to be a term commonly used in the directory companies like Verizon and AT&T. Funny we have another DAM thing to track.

from onreact 396 days ago #

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Make sure to check out this article from 2007 that somehow influenced me ;-)
http://www.toprankblog.com/2007/06/digital-asset-optimization/

from toprank 396 days ago #

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Yeah, this isn't the first time we've written about the idea of optimizing assets and holistic SEO. Recetly PROFIT magazine and DMNews published our interviews/articles on the topic so it seemed worth sharing.

It's a pretty basic idea (what can be searched on can be optimized) but not always so easy to implemet.