- 53
- Sphinn It!
Posted By: aimClear 397 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: SEO
3 Comments
3 Comments
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Comments
This is actually funny, mostly because DAM (digital asset management) has made its way into search / online marketing. It used to be a term commonly used in the directory companies like Verizon and AT&T. Funny we have another DAM thing to track.
Make sure to check out this article from 2007 that somehow influenced me ;-)
http://www.toprankblog.com/2007/06/digital-asset-optimization/
Yeah, this isn't the first time we've written about the idea of optimizing assets and holistic SEO. Recetly PROFIT magazine and DMNews published our interviews/articles on the topic so it seemed worth sharing.
It's a pretty basic idea (what can be searched on can be optimized) but not always so easy to implemet.