Sphinn - 3 Unconventional Keyword Research Tools to Improve Conversions

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3 Unconventional Keyword Research Tools to Improve Conversions

Went Hot: June 5, 2008 - 2:42 am
Posted By: pratt 397 days ago
Topic Type: News Story (Jump to http://www.gonzo-seo.com)
Category: SEO

There are a number of great keyword research tools out there (paid tools and free tools, too). Many times, however, I really wonder if I’m doing enough work to get into the mind of the customers. Here are 3 ways you can learn what the customer is saying.

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from jgianoglio 397 days ago #

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Great timing for this post - I was just going over the importance of getting into the customers' minds with a coworker earlier today. It's too easy to look at KW tools and think we know what people are searching for - that's not always the case. These are some great suggestions for unearthing the words that are actually used to search for a client's products/services.

from willneu 395 days ago #

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Instead of getting hands on with the customers a less obtrusive method is to get your client to setup analytics if they are already ranking for terms, and if they are not get them to setup analytics and do a PPC campaign targetting some of the keywords for a month. This way you will see what the customer wants by what converts ;)