Sphinn - Google As Vegas Casino: What Professional Blackjack Players Can Teach You About SEO

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Google As Vegas Casino: What Professional Blackjack Players Can Teach You About SEO

Went Hot: September 10, 2007 - 7:42 am
Posted By: flyingrose 665 days ago
Topic Type: News Story (Jump to http://www.smallbusinesshub.com)
Category: Google SEO

Awesome follow-up article to the "Google as Casino" post Lyndon Sphunn. From the page: "1. Google is the house and the house makes the rules. The only choice you have is whether you want to play or not, you can't really change their rules.

2. The rules are designed to maximize profit. Just like a casino, Google has an economic interest in designing the rules of Internet search so as to maximize its long term profit. Google is a for-profit company, so this should not come as a surprise.

3. Smart players reduce profitability. There is nothing illegal, immoral or unethical about counting cards at a blackjack table. Card-counters are not "cheaters". They simply play the game better than most others and are the rare case where a player overcomes the usual house advantage and actually has a mathematically demonstrated way to make money over the long-term. This is why card-counters get banned (once they are detected). Casinos don't like losing money. Similarly, really good SEO consultants (the smart ones) generally take profit away from Google (because they help their clients reach the market without having to pay Google for advertising)."