Sphinn - Should You Change Your Copy When Rankings Fall?

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Should You Change Your Copy When Rankings Fall?

Went Hot: June 5, 2008 - 3:26 am
Posted By: thejenn 396 days ago
Topic Type: News Story (Jump to http://www.marketingwords.com)
Category: SEO

Karon Thackston shares the story of a client who begged for content rewrites when their rankings slipped and then makes a good case for why the client needed to leave the content alone.

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from Jill 396 days ago #

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Good advice (as usual) from Karon.

In cases like she describes in the article, the best thing to do if you have a specific phrase that you want to move up a bit is to find ways of getting it into some anchor text that points to the page in question. Tweaking the copy will likely not help, but those anchor text links surely will!

from yojpotter2 395 days ago #

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I have to say yes..you have to tweak I guess, some of your content and keywords that way you can see if it will work or not.

from helpdocs 394 days ago #

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Constantly tweaking content can be a pointless process. In the article, the problem was that the site owner was over obsessed with rankings and the point was as long as sales are steady and conversions are good, and nothing else has changed leave it alone. Unfortunately, too many site owners overreact when a ranking drops just one or two positions in the SERPs. And, I agree with Jill, getting those anchor text links will likely show better results anyway. If the copy sucks or is inaccurate, yes, change it. Otherwise, you'll be chasing your own tail in circles every time your position adjusts.