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Avatar Posted By: steaprok 128 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Blogging
obviously the goal of your copy is to do a little bit of both, but when it comes right down to it, which ones is more important? We all know you need to consider your rankings because they can be a fantastic source of traffic, but it's also true that traffic that doesn't (or won't) convert means almost nothing to the average site owner. Karon Thackston does a great job of tackling this question in a post over at her Marketing Words Copywriting blog this week.
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from Kimota 128 days ago #
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Excellent points, so often overlooked by the clients I work with who also focus solely on rankings and not on conversions.


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