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Avatar Posted By: DaveDavis 93 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: SEM
Another fantastic article by Joe of PPC hero in their latest ROI series. At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I’ll explore how goal funnels can help increase conversions and your ROI.
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