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- Sphinn It!
Posted By: aimClear 398 days ago
Topic Type: News Story (Jump to http://www.ppcthink.com)
Category: Google Other
2 Comments
2 Comments
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Comments
It is hard to read a strong, edgy perspective that ultimately retracts its tone in an update.
I didn't really retract what I see; I only changed my perspective on whether they are intentionally designing their system to be evil or the negative effects are caused by their short-term focus and lack of awareness regarding how their actions affect others.
Whether evil is the intent of someone at the top at Google only that person knows for sure. [I do still consider their "Don't Be Evil" slogan a red flag; truly benevolent people don't have evil on their minds.]
I can guarantee that the effects are going to be very painful for many online advertisers. My mantra is diversify, diversify, diversify and I mean in a big hurry before the holiday shopping season gets into full swing.
I've made additional posts pointing out what is going on with Google Adwords. I hope some are wise enough to take action in time. Last holiday season bidding got ugly; expect far more of the same this year.