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- Sphinn It!
Went Hot: June 7, 2008 - 6:12 am
Posted By: planetc1 127 days ago
Topic Type: News Story (Jump to http://www.copyblogger.com)
Category: Social Media
I invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO of a traditional advertising agency, and he raised some valid points about true interactivity online. Unfortunately, as many people ironically pointed out in the comments, Bob is short on answers.
2 Comments
Comments
Excellent reminders (for msyelf, at least:)
"if you don’t know the story your ideal prospects want to hear, you’re most likely going to tell a story that misses the mark."
"Sure, you can conduct surveys and focus groups, and people will often tell you what they think you want to hear. But observing what people say to each other in an unfiltered social environment is likely much more authentic."
I agree with this post..as we all know social media marketing needs to have actual conversation and not just adding lots of friend.