Sphinn - 25 Signals of Credibility for Marketing Agencies

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25 Signals of Credibility for Marketing Agencies

Went Hot: September 10, 2007 - 10:26 am
Posted By: tamar 399 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Other Online Marketing

From Lee Odden: With so much uncertainty due to inflated promises, bad press and a fast changing industry, what “signals” of credibility do companies look for in trusted internet marketing partners and resources? Our gift to you today is an annotated list of 25.

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from qwerty 398 days ago #

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You have to watch out for some of those industry lists. Their top agencies are the ones who paid to be on the list. If you get your firm listed there, you'd better hope your potential clients remain in the dark, because if they figure it out, the only people getting anything out of the listing are the ones who publish the list.

from toprank 398 days ago #

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qwerty, what you describe sounds less like a list and more like advertising. If the work delivered is high quality, do clients really care where their vendors advertise? (as long as it's not spammy)

from qwerty 398 days ago #

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I'm talking about advertising that pretends to be a list of top firms based on merits other than advertising budgets.