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Sphinn Home » SEM
25 Signals of Credibility for Marketing Agencies
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Moderator Went Hot: Sep 10, 2007 - 10:26 am
Posted By: tamar 917 Days ago
Source: http://www.toprankblog.com
Category: SEM
From Lee Odden: With so much uncertainty due to inflated promises, bad press and a fast changing industry, what “signals” of credibility do companies look for in trusted internet marketing partners and resources? Our gift to you today is an annotated list of 25.
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from qwerty 916 Days ago #
Votes: 0

You have to watch out for some of those industry lists. Their top agencies are the ones who paid to be on the list. If you get your firm listed there, you’d better hope your potential clients remain in the dark, because if they figure it out, the only people getting anything out of the listing are the ones who publish the list.

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from toprank 916 Days ago #
Votes: 1

qwerty, what you describe sounds less like a list and more like advertising. If the work delivered is high quality, do clients really care where their vendors advertise? (as long as it’s not spammy)

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from qwerty 916 Days ago #
Votes: 0

I’m talking about advertising that pretends to be a list of top firms based on merits other than advertising budgets.

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