News Source: http://www.fuelinteractive.com
Published: Jun 10, 2008 - 07:14 am
Story Found By: BrianChappell 1341 Days ago
Category: SEM
5 Comments
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News Source: http://www.fuelinteractive.com
Published: Jun 10, 2008 - 07:14 am
Story Found By: BrianChappell 1341 Days ago
Category: SEM
5 Comments
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Comments
Good basic steps to follow to review your Adwords accounts and shape things up!
Ad split testing is a good way to find the best performing ad. Also the whole PPC campaign is about testing the more tests your try out the better the result.
I like the message of rescuing the campaign as opposed to just giving up. Especially after so much useful data has been collected! Good stuff.
Excellent post, Brian! Thanks for the tips on creating an "AdWords Machine!"Had a client who setup PPC on Google & Yahoo with no analytics in place. Should Analytics be Step 0?
Thanks! I did put conversion tracking first, but if you mean something like Google Analytics, I’d advise that, but I don’t think it’s as crucial as the things I suggested. There are some cool insights you can get from GA for PPC though- and that can help later on for optimizing.