Sphinn - AdWords 911: The 4 Step Emergency Fix for Dying AdWords Accounts

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AdWords 911: The 4 Step Emergency Fix for Dying AdWords Accounts

Went Hot: June 10, 2008 - 7:14 am
Posted By: BrianChappell 391 days ago
Topic Type: News Story (Jump to http://www.fuelinteractive.com)
Category: SEM

Brian Carter discusses some great tactics for rescuing your SEM campaign from failure.

5 Comments

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from LaurenCobb 391 days ago #

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Good basic steps to follow to review your Adwords accounts and shape things up!

from netgeek06 390 days ago #

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Ad split testing is a good way to find the best performing ad. Also the whole PPC campaign is about testing the more tests your try out the better the result.

from SEMChamp 390 days ago #

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I like the message of rescuing the campaign as opposed to just giving up. Especially after so much useful data has been collected! Good stuff.

from PixelBella 390 days ago #

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Excellent post, Brian! Thanks for the tips on creating an "AdWords Machine!"

Had a client who setup PPC on Google & Yahoo with no analytics in place. Should Analytics be Step 0?

from bbcarter 390 days ago #

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Thanks! I did put conversion tracking first, but if you mean something like Google Analytics, I'd advise that, but I don't think it's as crucial as the things I suggested. There are some cool insights you can get from GA for PPC though- and that can help later on for optimizing.