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A look at the 10 most common fatal localisation mistakes English language sites face when entering other markets.
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Comments

from SEMChamp 121 days ago #
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Great post.  I recently dealt with a client that came from Russia to the US who ran into the same problems, just the other way around.

from LawnchairLarry 121 days ago #
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Great article, indeed! The localisation problem isn't limited to English-language websites. Nice comment by P. Balemans, BTW.

from oskar 114 days ago #
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I am so surprised about how very prestigious SEO companies USA centred that  we partner with haven't got a clue about  any other markets not english related. I guess it is a bit of arrogance or ignorance. The basis are not consolidated in most of the projects we tackle and the lack of business awareness of the targeted market makes them commit "cultural suicides". Good post overall.


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