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What People Aren’t Saying About Social Media

Posted By: EcomBuffet 163 days ago
Topic Type: News Story (Jump to http://www.ecombuffet.com)
Category: Social Media

My thoughts on Social Media and responses to some questions I am often asked.

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from ChrisLang 158 days ago #

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Another social marketing strategy is to use social bookmarking sites to create backlinks to your site.However, think about this: If Digg has 5 million users and the average number of posts, from the Digg top 100 to the user who no longer participates is 1 post per day, that is 5 million posts.

How can you possibly expect that Google will see your 1 link in Digg in 5 million others as a backlink to your site. In fact if you submit your site to Digg and no one else Diggs it, I have come to feel that is a negative indicator in Google’s eyes. The worst thing you can do is submit your Digg posts yourself and then get no Diggs.

One of my friends on Social Marketing Central wrote an article that went hot on the Internet. He got like 1500 visitors in a few days and 80 comments. The bad news is that he only got 18 Diggs. Now tell me this: Don’t you think that Google, that has access to the popularity of posts on Digg just like we do, would not see 1500 visitors and 18 Diggs a negative indicator of this blog and the blog post itself?

I can easily get 100 to 200 Diggs for any article I want in Digg in 2 days. I do that through my own strategies and participation.

So social bookmarking if done wrong can actually hurt you. Social marketing is about being social, so be social on social bookmarking sites, don’t just submit you own content and expect that this will bring you results.

I would love to draw you into a disscussion of social bookmarking and SEO. Social bookmarking may or may not create backlinks as we think of them, passing on Google backlink juice. I have seen big results as social site votes grow. Ranked nowhere under a lighly searched term? Get 300 Diggs on a keyword optimized blog post and it WILL rank for the term.

If you would care to respond here or on your blog I would love to hear your views.