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- Sphinn It!
Posted By: gyutae 121 days ago
Topic Type: News Story (Jump to http://www.marketingpilgrim.com)
Category: Search Marketing
1 Comment
1 Comment
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Comments
I agree that for the best results a company needs to cover all three avenues of Internet marketing - SEO, PPC & SMO. For the longest time the "double play" (SEO & PPC) was the defacto approach to Internet marketing and worked great.
With the addition of SMO I saw Search Professionals having to make a crucial business decision. Either diversify and spend time learning SMO or specialize and provide the best SEO or PPC management service they can.
Personally, I specialized in organics and filled the void by forming strategic partnerships to cover PPC and SMO. This way I can give the clients what they want from three different dedicated professionals and not having to worry about being the best at all three.