Published: Sep 12, 2007 - 01:15 am
Story Found By: Skitzzo 1613 Days ago
Category: SEM
6 Comments
6 Comments
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Comments
Yes, but...remember, SEO is about targeted traffic. Image traffic is only useful when hotlinked to other sites to provide additional links. Otherwise, its pretty much useless because its rarely well targeted. Seriously, Ive already covered that here: http://www.platinax.co.uk/blog/120-stfu-about-traffic/ Getting traffic volume is easy - just throw some adult keywords up with images. But as SEO/SEM/Marketing people I figure we should be totally railing against traffic for traffics sake, and pushing the message of targeted traffic. 2c. :)
Since when is someone searching for an image you have on your site not targeted traffic? Especially if your images are tightly related to your sites topic. Sure a lot of them just want the image but some check out the site as well and some is better than none.
Since images were first searchable. I have a ton of visitors to a high end diamond retail site. The people who find the images often are window shoppers. As shocking as this may seem, much the same business logic applied offline, should be applied online, especially before posting comments that are off base to say the least.
So since "the people who find the images are often window shoppers" means its not targeted traffic? If people are searching for diamonds and they find their way to your site, thats targeted traffic. People searching for generic terms are often window shoppers as well but that doesnt mean its not targeted traffic. If your point is that the conversions are much much lower, Id agree, but as I said in my comment which you so quickly dismissed, some is always better than none. I assume you dont disagree with that, oh wise and generous master of business?
As anyone knows - not all traffic is created equal and if the aim of the exercise is just to get traffic then anything can work. I would think that the greater aim in most cases would be those more apt to take the appropriate action - defined based on what you want your visitors to do. For a diamond site any traffic might be of interest given that folks do not buy diamonds everyday. As long as those casual visitors do not take up time you need for the REAL prospects.
Well, lets put it this way - how many of *us* search Google Images when were looking to make a purchasing decision? :) Or put it another way - don;t we usually use Google Images for curiosity and research? Simply 2c. :)