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Despite taking only seconds to use, and the thousands of potential visitors each moth, it's amazing how few people use alt text and titles for their images!
6 Comments     

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from iBrian 662 days ago #
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Yes, but...remember, SEO is about targeted traffic. Image traffic is only useful when hotlinked to other sites to provide additional links. Otherwise, it's pretty much useless because it's rarely well targeted.

Seriously, I've already covered that here:

http://www.platinax.co.uk/blog/120-stfu-about-traffic/

Getting traffic volume is easy - just throw some adult keywords up with images. But as SEO/SEM/Marketing people I figure we should be totally railing against traffic for traffic's sake, and pushing the message of targeted traffic.

2c. :)

from Skitzzo 662 days ago #
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Since when is someone searching for an image you have on your site not targeted traffic? Especially if your images are tightly related to your site's topic. Sure a lot of them just want the image but some check out the site as well and some is better than none.

from Sem-Advance 662 days ago #
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Since images were first searchable. I have a ton of visitors to a high end diamond retail site. The people who find the images often are window shoppers.

As shocking as this may seem, much the same business logic applied offline, should be applied online, especially before posting comments that are off base to say the least.

from Skitzzo 662 days ago #
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So since "the people who find the images are often window shoppers" means it's not targeted traffic? If people are searching for diamonds and they find their way to your site, that's targeted traffic. People searching for generic terms are often window shoppers as well but that doesn't mean it's not targeted traffic. If your point is that the conversions are much much lower, I'd agree, but as I said in my comment which you so quickly dismissed, some is always better than none. I assume you don't disagree with that, oh wise and generous master of business?

from rickdink 661 days ago #
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As anyone knows - not all traffic is created equal and if the aim of the exercise is just to get traffic then anything can work. I would think that the greater aim in most cases would be those more apt to take the appropriate action - defined based on what you want your visitors to do. For a diamond site any traffic might be of interest given that folks do not buy diamonds everyday. As long as those casual visitors do not take up time you need for the REAL prospects.

from iBrian 661 days ago #
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Well, let's put it this way - how many of *us* search Google Images when we're looking to make a purchasing decision? :)

Or put it another way - don;t we usually use Google Images for curiosity and research?

Simply 2c. :)


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