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Avatar Went Hot: June 17, 2008 - 1:08 am
Posted By: andrewsho 74 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
Some quick ideas on why you might want to optimize your site for phone number searches.
5 Comments     

Comments

from golander9 74 days ago #
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I find myself searching for Phone numbers when I am trying to recover some infromation about a business, specifically in Local Search when SMB's URL's aren't always intuitive or I need to get dirving directions.  SEOing for Phone numbers would allow a local directory to get their advertisers infront of people looking for a specific business, maybe even educate a site user on alternatives to whom they are searching. 

the local seo guide strikes again with a salient tip. 

from marczphillips 74 days ago #
Votes: 1 | Vote:
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Hi Andrew,

This has been on my mind too. I've seen it done  few times and have recommended it for clients as well.

Check out http://www.yellowbook.com/5137711441/empress/ and you'll see this is the phone number in the URL.

I think like zip codes, phone numbers are really important. My suggesion is to have the URL formula like an address. So for the above URL I would suggest revising it to be:

http://www.yellowbook.com/Empress-Food-Products/Cincinnati-Ohio/Telephone-5137711441

Great post, more of this please my good man!

Marc Phillips
http://www.searchforecast.com

from bbcarter 74 days ago #
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phone number in url, very cool technique.  would a zero at the end screw that up?  Did read the full .0 post yet.

from practical22 74 days ago # - show/hide this comment
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three cheers for usefulness

from irutgers 71 days ago #
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What are the stats for people using phone numbers in a search?  I have never done it, but that doesn't necessarily mean anything.


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