News Source: http://googlewebmastercentral.blogspot.com
Published: Sep 15, 2007 - 06:50 am
Story Found By: Lyndon 1614 Days ago
Category: SEO
Numptification aside, there is some excellent info in this post. Although some of the info could be construed as redundant.
7 Comments
Comments
So give your affiliate links lots of juice and you can get them at the top of the SERPs for the site’s natural results ;)
So there are no duplicate content penalties, but there are "negative effects"? I think I get it now.
It is a "filter" not a penalty. The distinction is important. You have two URLs delivering the same content. The Pagerank is split between them, and therefore both don’t do as well as one might have done on its own. Additionally, Google then chooses to downgrade one or both of them (perhaps to Supplemental Index) or remove one or more of them completely from the SERPs. PageRank is one of the main drivers, but there are other factors (multiple pages with same title and/or meta description is one) too.
I do believe that this was a much bigger issue 2 years ago than it is right now. In a year, I would be willing to bet that duplicate content from dynamic url’s and the like won’t even be an issue with Google. It appears as page rank is being phased out also. I’m sure other search engines, the one’s dumber than google, would nerf your rankings though for such a design faux pas.
Wow. I really love how Maile put this out. It is clear and actionable information. Yum.
Yet another way that a white-hat SEO can positively affect a site’s potential for search engine visibility.
"So give your affiliate links lots of juice and you can get them at the top of the SERPs for the site’s natural results ;)" You don’t even need a website to generate revenue anymore. Just a pyramid of links that drive juice to an affiliate URL can generate hundreds of thousands of bucks a year. The beauty of it is that most affiliate won’t report you - how can they? The problematic link is on a sponsor’s domain, not a spam site.