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Avatar Went Hot: June 19, 2008 - 2:10 pm
Posted By: MattMcGee 73 days ago
Topic Type: News Story (Jump to http://www.apogee-web-consulting.com)
Category: Paid Search
By default Google opts advertisers into everything. Whether you're launching a new campaign using Google AdWords or editing an existing one, follow these 4 steps to avoid the ignorance tax.
3 Comments     

Comments

from Chris1 71 days ago #
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I wouldn't be so quick to block parked domains.

from ohaoc 69 days ago #
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Good tips to be known!

from apogee 68 days ago #
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@ Chris1 - Have you seen the garbage traffic being routed through the AdWords *SEARCH* network that originates from AdSense for Domains? It's not very Googley. Much of the traffic is clearly not genuine direct navigation. Examples I've seen while tracking down click fraud:

  • 555sss.com
  • amazingpornstrar.net
  • infotube.tv
  • noo.net
  • zzxxx.com
Note that some are not even .com domain names. That's just a sample. Let me know if you want to see more data. I should also point out that all of these parked domains are routed through intermediate domains like searchportal.information.com so they appear to be genuine searches. You have to dig one level deeper than standard web analytics or log analysis. I think that's why more agencies aren't crying foul.


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