Sphinn - 4 Steps to Avoid the Google AdWords Ignorance Tax

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4 Steps to Avoid the Google AdWords Ignorance Tax

Went Hot: June 19, 2008 - 2:10 pm
Posted By: MattMcGee 382 days ago
Topic Type: News Story (Jump to http://www.apogee-web-consulting.com)
Category: Paid Search

By default Google opts advertisers into everything. Whether you're launching a new campaign using Google AdWords or editing an existing one, follow these 4 steps to avoid the ignorance tax.

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from Chris1 380 days ago #

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I wouldn't be so quick to block parked domains.

from ohaoc 377 days ago #

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Good tips to be known!

from apogee 376 days ago #

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@ Chris1 - Have you seen the garbage traffic being routed through the AdWords *SEARCH* network that originates from AdSense for Domains? It's not very Googley. Much of the traffic is clearly not genuine direct navigation. Examples I've seen while tracking down click fraud:

555sss.com
amazingpornstrar.net
infotube.tv
noo.net
zzxxx.com

Note that some are not even .com domain names. That's just a sample. Let me know if you want to see more data. I should also point out that all of these parked domains are routed through intermediate domains like searchportal.information.com so they appear to be genuine searches. You have to dig one level deeper than standard web analytics or log analysis. I think that's why more agencies aren't crying foul.