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"I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techniques to be avoided."
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Avatar Administrator
from MattMcGee 2327 Days ago #
Votes: 1

I am really proud to be part of such an amazing piece of content. I can’t recommend this highly enough. If you have ANY interest whatsoever in local search, you have to read and bookmark this. Hats off to David for putting it together, and all the participants for sharing knowledge and ideas.

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from seanmag 2327 Days ago #
Votes: 1

David -  This has "Local SEO SEMMY Award" written all over it.  I am quite impressed.  Clearly, you and each of the contributors put a great deal of effort into this.  Magnificent work!  Bravo.

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from DazzlinDonna 2327 Days ago #
Votes: 0

WOW! I mean, what can be said... WOW!Great stuff.

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from davidmihm 2327 Days ago #
Votes: 1

Thanks for ALL of the kind words, guys. Glad I was finally able to give something back to the community that has been so good to me over the last 2+ years :)

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from MattMcGee 2327 Days ago #
Votes: 0

@seanmag - I’m thinking the same thing. :-)

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from richardbaxterseo 2327 Days ago #
Votes: 0

Wow. I’ve had to book mark this. Such a nice piece of work, well done.

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from NavyCS 2327 Days ago #
Votes: 0

Very nice - Thanks!

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from DannyDover 2327 Days ago #
Votes: 0

Really enjoyed this. I immediately did a site review of one of my properties after reading this. Thanks!

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from MiriamEllis 2327 Days ago #
Votes: 0

Hooray, David! It’s so exciting to see this published. I had such fun being part of this!Miriam

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from BrianChappell 2326 Days ago #
Votes: 0

well done david.

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from miketighe 2326 Days ago #
Votes: 0

Brilliant David, great read.

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from planetc1 2326 Days ago #
Votes: 0

Wow was exactly what I thought. Will be staying up late with this one.

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from johnbeagle 2326 Days ago #
Votes: 0

Nice piece of information that will help guide our local marketing efforts. New stuff like.... LBL CategorizationLocal address validatorPower reviewersProximity to centroid of cityThanks for the info Dave. 

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from earlpearl 2326 Days ago #
Votes: 0

Miriam:  I’m glad you had fun with it.  I struggled with it.  I simply wasn’t sure about most of the questions.  It is interesting to see that there was a lot of disagreement on a lot of the items.But, kudo’s first.  This was a great piece of research/compilation.  It touched on many potential impacts for Maps/Local rankings on which we are trying to get a handle.  Bravo, David.  Good work.I will say, that after 12 months of tracking I’ve seen one site I manage with lots of traffic and a variety of presentations in maps between an authoritative one map and presentations in maps with multiple sites listed.Traffic from the authoritative one map phrase has jumped to about 50% higher than other phrases....that before maps entered organic google results all showed similar levels of traffic.Those are results that have dramatically changed since before the entry of maps into organic results.Before maps, that one phrase generated about as much traffic to the site as about 2-3 other similar regional phrases.  The one map presentation has definitely increased traffic.  (and that is after about 1 year of research with the authoritatitve one map for that phrase and about 3 years comparing traffic for phrases before maps.Again, kudo’s David

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from MaryBowling 2326 Days ago #
Votes: 0

Hey David,The response is as expected. This will be a great industry resource. I’m soooo glad you picked me to be on your team! Thanks, Mary

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from MiriamEllis 2326 Days ago #
Votes: 0

EarlPearl-Wouldn’t you love to sit down with everyone who participated this and go through the questions one by one and see how we are reaching various conclusions about the questions on which there are disagreements? I thought David did such a good job with coming up with the questions. They were all important ones.Miriam

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from andrewsho 2326 Days ago #
Votes: 0

well done David

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from mbeijk 2326 Days ago #
Votes: 0

An absolute must read and super interesting. Most items are applicable to Europe as well, some, aren’t. But that’s something to cover when the market here is more localized.

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from davidmihm 2326 Days ago #
Votes: 0

Miriam & EarlPearl,The diversity of responses suggested that a lot of us had trouble figuring out how important these factors are :) & clearly all of us are working with clients of varying size, location, and industry.  My goal was to get some general sense from the community about what was working and what wasn’t & then perhaps study certain factors that were seen as important by some, but without a high level of agreement, a little more closely in the coming months.  It would be fantastic to discuss with a number of the participants & hopefully SMX LoMo will offer some opportunity to do that!

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from belasco99 2326 Days ago #
Votes: 0

this rocks david, thanks so much for letting me a part of it!

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from netgeek06 2326 Days ago #
Votes: 0

Great information on local listing. This is a great piece of information for small local business where they have a limited budget for online marketing. Thanks for sharing.

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from doncampbell 2326 Days ago #
Votes: 0

Awesome work David - you really nailed it!

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from AdamAudette 2326 Days ago #
Votes: 0

Mihm is the man! Nice work dude :)

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from Eish 2326 Days ago #
Votes: 0

Great work! had to bookmark, so i can keep referring to it.@MiriamEllis if you got that sit down with everyone who participated, I would buy a ticket!

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from earlpearl 2326 Days ago #
Votes: 0

Its great work,.....and oh yeah....I would love to discuss this in greater detail with others.  And David, with regard to your insights vis a vis how we answered....I can verify that my answers were colored by a variety of very specific sites I either manager or follow.  My answers were definitely skewed toward what seems to be working for those sites in those industries and within those markets.Meanwhile, I still struggled with answers.  One very strong aspect of the study IMHO were the great number of different elements that David referenced that might affect Maps/Local rankings.  It was thorough and way beyond what I have worked on with regard to sites.Dave

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from MaryBowling 2325 Days ago #
Votes: 0

David, Mariam, EarlPearl, anyone else, up for a meet at SMX Lo/Mo?

Avatar Moderator
from Realicity 1246 Days ago #
Votes: 0

The 2011 Local Search Ranking Factors has just been released.

Don't forget to check out the addendum on Blended vs. a Pure Search:

http://www.davidmihm.com/blended-vs-pure-local-search.shtml



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