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Went Hot: June 17, 2008 - 12:51 pm
Posted By: Gab 118 days ago
Topic Type: News Story (Jump to http://www.davidmihm.com) my network
Category: Other Search Marketing
26 Comments
Who Sphunn This Topic?
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Comments
I am really proud to be part of such an amazing piece of content. I can't recommend this highly enough. If you have ANY interest whatsoever in local search, you have to read and bookmark this. Hats off to David for putting it together, and all the participants for sharing knowledge and ideas.
David - This has "Local SEO SEMMY Award" written all over it. I am quite impressed. Clearly, you and each of the contributors put a great deal of effort into this. Magnificent work! Bravo.
WOW! I mean, what can be said... WOW!
Great stuff.
Thanks for ALL of the kind words, guys. Glad I was finally able to give something back to the community that has been so good to me over the last 2+ years :)
@seanmag - I'm thinking the same thing. :-)
Wow. I've had to book mark this. Such a nice piece of work, well done.
Very nice - Thanks!
Really enjoyed this. I immediately did a site review of one of my properties after reading this. Thanks!
Hooray, David! It's so exciting to see this published. I had such fun being part of this!
Miriam
well done david.
Brilliant David, great read.
Wow was exactly what I thought. Will be staying up late with this one.
Nice piece of information that will help guide our local marketing efforts. New stuff like....
LBL Categorization
Local address validator
Power reviewers
Proximity to centroid of city
Thanks for the info Dave.
Miriam: I'm glad you had fun with it. I struggled with it. I simply wasn't sure about most of the questions. It is interesting to see that there was a lot of disagreement on a lot of the items.
But, kudo's first. This was a great piece of research/compilation. It touched on many potential impacts for Maps/Local rankings on which we are trying to get a handle. Bravo, David. Good work.
I will say, that after 12 months of tracking I've seen one site I manage with lots of traffic and a variety of presentations in maps between an authoritative one map and presentations in maps with multiple sites listed.
Traffic from the authoritative one map phrase has jumped to about 50% higher than other phrases....that before maps entered organic google results all showed similar levels of traffic.
Those are results that have dramatically changed since before the entry of maps into organic results.
Before maps, that one phrase generated about as much traffic to the site as about 2-3 other similar regional phrases. The one map presentation has definitely increased traffic. (and that is after about 1 year of research with the authoritatitve one map for that phrase and about 3 years comparing traffic for phrases before maps.
Again, kudo's David
Hey David,
The response is as expected. This will be a great industry resource. I'm soooo glad you picked me to be on your team! Thanks, Mary
EarlPearl-
Wouldn't you love to sit down with everyone who participated this and go through the questions one by one and see how we are reaching various conclusions about the questions on which there are disagreements?
I thought David did such a good job with coming up with the questions. They were all important ones.
Miriam
well done David
An absolute must read and super interesting. Most items are applicable to Europe as well, some, aren't. But that's something to cover when the market here is more localized.
Miriam & EarlPearl,
The diversity of responses suggested that a lot of us had trouble figuring out how important these factors are :) & clearly all of us are working with clients of varying size, location, and industry. My goal was to get some general sense from the community about what was working and what wasn't & then perhaps study certain factors that were seen as important by some, but without a high level of agreement, a little more closely in the coming months. It would be fantastic to discuss with a number of the participants & hopefully SMX LoMo will offer some opportunity to do that!
this rocks david, thanks so much for letting me a part of it!
Great information on local listing. This is a great piece of information for small local business where they have a limited budget for online marketing. Thanks for sharing.
Awesome work David - you really nailed it!
Mihm is the man! Nice work dude :)
Great work! had to bookmark, so i can keep referring to it.
@MiriamEllis if you got that sit down with everyone who participated, I would buy a ticket!
Its great work,.....and oh yeah....I would love to discuss this in greater detail with others. And David, with regard to your insights vis a vis how we answered....I can verify that my answers were colored by a variety of very specific sites I either manager or follow. My answers were definitely skewed toward what seems to be working for those sites in those industries and within those markets.
Meanwhile, I still struggled with answers. One very strong aspect of the study IMHO were the great number of different elements that David referenced that might affect Maps/Local rankings. It was thorough and way beyond what I have worked on with regard to sites.
Dave
David, Mariam, EarlPearl, anyone else, up for a meet at SMX Lo/Mo?