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Avatar Went Hot: June 21, 2008 - 8:18 am
Posted By: martinbowling 114 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Local & Maps
As I watch search marketers often continue to obsess about things like PageRank, I wanted to do a personal post / wake-up call related to our SMX Local & Mobile Search Marketing show happening next month in San Francisco, July 24-25. Because for all the buzz that goes on around link building, link baiting, PageRank sculpting and so on, too many people are overlooking the new and prosperous frontiers of local and mobile search.
2 Comments     

Comments

from bbcarter 114 days ago #
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It's simply negligent to ignore local search results in the current blended search results model.  At least for a lot of our clients, it is.  :-)

from earlpearl 113 days ago #
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As commentators continue to emphasize maps, the impact of blended search with a huge 10 pac list dominating the important page real estate, and then an endless number of other ways to get the message out in local, I suggest that people don't forget organic results and high rankings for a variety of relevant local phrases.  Similarly they shouldn't forget ppc ads run on a regional basis for generic search phrases that don't include a regional phrase in the search....

Not all searches generate maps.  Searches with state names as part of the search phrase don't generate maps.  Using the example above, if the San Francisco searcher looking for a plumber had used the following search terms... California plumber, or Northern California plumber  or even less geographically helpful.... plumber   a map would not show up.  The effort has to be to capture all these variations on traffic.

Of course, the post is really about all the benefits and information in Local/Mobile SMX....and I'm sure speakers will address these topics as well.

Dave


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