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- Sphinn It!
Posted By: kichus 381 days ago
Topic Type: News Story (Jump to http://www.kichus.in) my network
Category: Web Analytics
4 Comments
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Comments
Interesting and quality article. I rarely look at bounce rates....maybe because they are too high. Thanks for writing this. Its an issue that I have ignored.
Good article, thanks for sharing
As mentioned testing variations of your page will lower bounce rates and improve conversion rates. Simple A/B tests and also now multivariate tests can be conducted for free through google website optimizer so you are really losing out by not testing diferent variations. Testing really proves the usability of your site.
Likewise, I've also tended to ignore bounce rates as they've always seemed to be very high. However, having read this I'll certainly pay more attention to it - focusing on the high quality search referrals rather than quantity is certainly good advice.