Sphinn - Web Analytics Shows You How To Stop Wasting Money

10
Sphinn It!

Web Analytics Shows You How To Stop Wasting Money

Posted By: Kimota 114 days ago
Topic Type: News Story (Jump to http://www.seo-chicks.com)
Category: Search Marketing

We've all come across it - online marketing strategies that merely cost the client money or leaves untapped revenue on the table.

Here are ten straight tips to stop wasting money and achieve more conversions. Some are obvious to us experienced bods, but I still catch clients doing them every single day.

1 Comment

Who Desphunn This (0)

Comments

from boorishamerican 111 days ago #

Votes: 0 | Vote:

+ -

Stop duplicating terms in your paid search accounts
1. It never ceases to amaze me when clients are using the same keyword in multiple ad groups with the same geo-targeting and timing. Don’t do this

Generally this is true. One tactic I tried out a couple months ago that has proved useful on Y!SM is to create an AdGroup on advanced, and then copy that AdGroup to the same campaign but on standard match. In many cases this has lead to increased Quality Index and also increased conversions.

I guess technically different match types are different keywords but Yahoo is weird so who knows :)