News Source: http://searchengineland.com
Published: Jun 20, 2008 - 11:11 am
Story Found By: NickWilsdon 1434 Days ago
Category: Vertical Search
9 Comments
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News Source: http://searchengineland.com
Published: Jun 20, 2008 - 11:11 am
Story Found By: NickWilsdon 1434 Days ago
Category: Vertical Search
9 Comments
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Comments
Very well put Danny but your first point on Panama as a success for them. If Yahoo is taking Google advertising, doesn’t that start to kill off the platform? If Google ads are going to be displayed in Yahoo anyway, wouldn’t people rather just use Google’s tools?
Ah, well, I’ll give you a preview of my Ad Age column for Monday:Yahoo will carry some Google ads, for searches where it thinks it would earn more with Google and for “backfill” where it has no ads at all. We’re all still waiting for exact details on how it will work, but the “Panama” system and Yahoo selling its own ads isn’t going away.Indeed, I suspect Yahoo will purposely keep it a mystery how and when you can expect Google ads to appear on Yahoo as a further incentive for advertisers to continue doing business directly with Yahoo.
"But fresh blood throughout Yahoo might actually be helpful."Thats an excellent point. Many articles about Yahoo! over the past couple of years focused on the company’s poor decision making, poor management and/or lack of leadership. Now that a lot of the top players are leaving, it doesn’t seem like such a bad thing at all to me to get some new blood in there.
Bravo Danny! I think you indeed make some excellent points. One I particularly agree with is that the departure of the super-execs from Flickr and delicious was bad. While I have an amazing amount of respect for entrepreneurs and their ability to build companies up from the ground floor, I don’t believe an entrepreneurial modus operandi is the best for being an executive in a major company. Running a major company and/or being an executive requires a different skill set than does starting a company and building it from scratch.As for the CEO position at Yahoo! While we’re dreaming, why not Steve Jobs, everything he touches these days seems to turn to Gold and I’m sure there are some great potential tie-ins to Ipods, Itunes and the Ipod for Yahoo.
Lyndon B. Johnson finished Kennedy’s first term and ran in 1964 against Barry Goldwater, winning a landslide victory with 61% of the vote and carrying 44 states. Johnson declined to seek a second term in the 1968 election.
I’m actually thinking all that exec departing is good. They *completely* failed to deliver. Yahoo has a ton of great properties (upcoming, flickr, delicious, fireeagle) and yet doesn’t manage to get them integrated or improved.Looking from the outside, that looks tremendously like a bunch of divas who can’t agree on anything. So I say good riddance to the execs, and let new blood step in and actually push things forward.(Disclaimer: Holding YHOO stock)
Good thinking, Danny. I particularly agree on bringing the Ask people across. They’ve done some interesting things there but IAC hasn’t focused on the right horses in its stable.On that question of the exclamation point, I have always felt it typified the way company names are often chosen. Yahoo was already taken as a trademark for a barbecue sauce, so someone came up with the brilliant idea of adding an ! to their choice. They then could trademark this. They did not remember that it would be a problem in a URL. I do not think they are going to drop it anytime soon. After all it now has a special significance in doing a Yahoo search.
@grobyTrue, but there is a lot of uncertainty among the rank and file too. Yahoo has hardly helped the situation though, first the layoffs and then the UK office relocation to Switzerland for (presumably) tax reasons. With all these high-profile names leaving, including Jeremy Zawodny and Joshua Schacter and not just "the suits", this must be an issue in a lot of people’s minds there. There’s some great people there though, I wish them luck.
Nice article. I really commend your efforts to present a different picture of Yahoo! amidst massive criticism. I agree with most of the things you have mentioned here. However, at times I felt that your heart is not with what you are saying. I am a Yahoo! fanatic so I may sound at best biased or at worst weird. But mentioning things such as Yahoo! should remove the exclamation mark from its name and Yahoo! should rework its homepage on the model of Google tells me you are missing something. If you truly love something, you cannot find excuses to hate it. Think about your favorite music band or brand - you tend not to dislike anything about them - much less their names. Yahoo!’s startpage is one of their main assets - it’s where popular Buzz stories are shown, links to other Yahoo! services are present and recent Yahoo! Answers questions are propped up. It is the mother site allowing other Yahoo! services to prosper. And most of the search these days (where IE7 and Firefox are gaining increasing popularity) is anyways done through toolbars rather than traditional ways of going to Google of Yahoo!’s home page. Also, keep in mind that Yahoo! search is only one of the many offerings of Yahoo! It’s just that it is the easiest to make profit of (through ads) that it gets so much attention. One of the main problems Yahoo! is facing is their underperforming advertising platform, ie. Panama. Even with around 20% market share of search, they are losing out on critical opportunities to monetize it. It is this which is hurting them - and why Yahoo! and Google have made that much hyped deal. Also, having content is not a bad thing. Remember, it is not Yahoo!’s motto to organize all information in the world but Google’s. It is this content which I believe makes Yahoo! every bit worth those $37 it asked Microsoft to pay for it. It is what makes Yahoo! unique and such a powerful entity. I sincerely and truly hope a nimbler Yahoo! gets through these difficult times and be respected for all its worth.. - Varun Aggarwal